Before you move into the design stage, specify your top selling points so you can refer back to them as you define your details. Determining MarketabilityĪll of your initial planning determines your theme park’s marketability. In your pitch, remember to keep your main points short and concise, and deliver a business plan full of clear, persuasive facts so your investors can make educated decisions about whether to support your amusement park. Why is investing in your park a worthy endeavor? What needs will your park meet? What can you promise as a return on investment? When pitching your theme park to potential investors, emphasize the benefits they’ll receive by supporting your business. The most crucial step in finding people who will help turn your plans into reality is pitching your plans. Much of your financial support when creating and running your amusement park can come from investors. Once you have an idea of your projected costs and income, you’ll be able to design a park that’s both profitable and enjoyable. If you stay open year-round, will you provide seasonal attractions such as Halloween haunts or holiday lights?.Will your park be located in an area where you’d need to close for a season or adjust your operations due to cold or snowy weather?.What months of the year will you be open?. What days of the week will you be open, and on what hours per day?.When considering costs, also factor in your park’s operation schedule by considering questions such as: Will secondary attractions require a separate entrance fee?.Will you have a senior or child discount?.How much will tickets cost per person or per ride?.Will you offer sales of individual tickets per ride or a flat rate to enter the park and ride most attractions?.Then, calculate your projected costs.īased on your construction and operation costs, determine guest costs. Plan your theme park the way you’d plan any other business to ensure your park can successfully operate for years to come.Ĭonduct market research to determine who your audience is and how your park will fit in within the amusement park industry. While you always want to keep your eye on the thrills, creating a theme park is also a business endeavor. Go the extra mile by adding eating areas and carnival games with themed prizes and food options. Set the scene by adding buildings and other structures that transport guests to another world and design rides around adventures associated with your theme. After you’ve decided on a theme, implement it in all your attractions. Using variations on a consistent theme throughout your park is a fun way to provide a variety of amenities. When families are looking to do something together, an interesting theme can help everyone find something to enjoy, from little kids and older siblings to teenagers and adults. Make sure your theme is interesting and accessible to kids and adults of all ages. Maybe create an animal mascot that can lead people through your park, or dream up a series of scenarios based on a time period or story guests can connect to. Choosing a ThemeĪn inviting amusement park begins with an exciting theme. Think about the environments and characters that can tie your park together and entice visitors. Guests can relax in air conditioning on hot, sunny days, or keep the fun going on rainy afternoons. Indoor amusement park attractions can boost attendance at your park by introducing visitors to new thrills, from multi-storied playgrounds to interactive games and structures unique to your establishment. While most outdoor amusement parks use vast space to accommodate several large rides, including some indoor spaces can benefit your business plan. You’ll also want to determine whether your park will have indoor components. To appeal to all age groups and interests, you can also include secondary attractions such as water parks, safaris, kids’ rides and ropes courses. Many amusement parks feature several large rollercoasters as their main attraction. One of the very first aspects to consider is the kind of park you’re looking to create. Creating a detailed plan will help you know how much you can budget on an awesome design while creating a successful business that turns a profit by engaging a community. Planning Your Amusement Parkīefore you design and build your theme park, you’ll want to plan your business framework. Whether you already have an abundance of amusement park ideas or are looking for some inspiration, this guide is a comprehensive checklist for planning and designing your park from start to finish. Theme parks immerse guests in a variety of adventures, from high-flying rollercoasters to kid-friendly rides and innovative play structures. If you’re in the business of thrills and family fun, creating an amusement park is the perfect opportunity to bring imaginative excitement to a community near you.
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